TMG — The McKinney Group — SERHANT.Let’s Talk About Your Home
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Illustrative contemporary residence with expansive terraces and a reflecting pool
YOUR LISTING EXPIRED. YOUR NEXT MOVE DOESN’T HAVE TO.

Your home didn’t sell.What happens next
matters.

Before you put it back on the market, find out what needs to change.
Book My Private Listing Review
Alex McKinney standing outside a coastal home
ALEX McKINNEY THE McKINNEY GROUP × SERHANT.
A PERSONAL NOTE FROM ALEX

There’s a reason
you wanted to move.
Let’s start there.

You kept the house ready. Rearranged your days for showings. Maybe lowered the price. And after all of that, you’re still wondering why it didn’t sell.

I imagine you’re tired of being told to “give it more time.” You want to know what went wrong—and what would actually be different this time.

That’s where I’d like to start. Tell me what happened, what you wish had gone differently, and where you’re hoping to go next. I’ll listen, take a close look at your listing, and tell you honestly what I would change.

You don’t need another pitch. You need to feel confident about your next move.

Let’s talk,

Alex McKinney’s handwritten signature
Alex McKinneyTHE McKINNEY GROUP × SERHANT.
Let’s Talk About Your Next Move
740 DUNE RIDGE COURT / THE CASE STUDY

After 332 days,
it took a different approach.

The same home. A new introduction. A buyer ready to move forward.

Ocean-view living room at 740 Dune Ridge Court
740 DUNE RIDGE COURT
WITH THE PREVIOUS BROKER
332 days. Still unsold.
WITH THE McKINNEY GROUP

Under contract
in 4 days.

We rebuilt the marketing, reached out directly to brokers and our private buyer networks, and held one open house.

Then we stayed in touch with the buyer, answered their questions, and helped turn interest into an offer.

150,000+CAMPAIGN VIEWS
30 daysTO CLOSE
BEFORE YOU RELIST

Find out what we would change.
And why.

In your private listing review, we’ll examine your previous listing, look at today’s competition, and discuss the changes we recommend for your pricing, presentation, and outreach.

Show Me What You’d ChangeA clear perspective on your home. A conversation about your next move.
A CLOSER LOOK. A CLEARER PLAN.

Your next listing deserves
more than a guess.

Before recommending a price or a campaign, we look at where your listing stood, what buyers can choose today, and what needs to change.

01UNDERSTAND WHAT HAPPENED

Review the listing.
Listen to your experience.

We examine the previous pricing history, photography, listing copy, marketing activity, and available showing feedback alongside what you experienced as the seller.

WHAT YOU GET

A clear explanation of the gaps we identify and the changes we recommend.

02SEE YOUR HOME AS A BUYER WOULD

Study the alternatives.
Put the price in context.

We compare relevant sold homes with active competition and pending listings where information is available, considering condition, location, features, and time on market.

WHAT YOU GET

A recommended pricing position, with the comparable properties and reasoning behind it.

03TURN ATTENTION INTO CONVERSATIONS

Track the response.
Make the next decision.

We review campaign activity, inquiries, showings, and buyer feedback together. Views show attention; conversations and offers tell us more about buying intent.

WHAT YOU GET

A discussion of what the response means and whether to adjust the creative, outreach, or pricing.

WHAT THE SIGNALS TELL US

The numbers matter.
The interpretation matters more.

ATTENTION

Are buyers seeing the home?

Reach, views, and engagement where available.
INTEREST

Are they taking the next step?

Inquiries, showing requests, and broker conversations.
INTENT

What is helping—or holding them back?

Showing feedback, follow-up conversations, and offers.

You should understand the recommendation.
Not just be asked to trust it.

Let’s Take a Closer Look at My Home
THE ART OF THE INTRODUCTION

Your home is more than four walls.
Let’s tell the story.

The light in the living room. The view you never get tired of. The details that make someone want to stay.

01 / VERTICAL FILMS

A first impression.
Made for the way buyers watch.

A vertical format built for a personal screen, with a story that gives buyers a reason to look closer.

23 SAILVIEW DRIVESome views
change everything.
23 SAILVIEW DRIVE / THE PROPERTY FILM
736 DUNE RIDGE COURTA closer look
at life here.
736 DUNE RIDGE COURT / THE PROPERTY FILM
02 / PRIVATE LISTING WEBSITES

One home.
A place of its own.

A dedicated destination brings the property’s photography, film, and story together—and gives interested buyers a clear next step.

•••TMGSERHANT.COM/ISLANDDR↗
Actual 3606 Island Drive website with aerial ocean imagery and A Private Residence on the Atlantic headline
03 / EDITORIAL PHOTOGRAPHY

The space.
And the feeling of being there.

Considered compositions reveal how the rooms connect, where the light falls, and what makes the home worth seeing in person.

23 Sailview Drive at dusk

What’s your home’s story?

Let’s Tell My Home’s Story
THE POWER OF SERHANT.

Hyperlocal expertise.
Global reach.

SERHANT.

An understanding of your stretch of the Carolina coast.
Connections that extend far beyond it.

The most followed real estate
brand in the world.

12M+SOCIAL FOLLOWERS
16B+IMPRESSIONS PER YEAR
$7.13BSERHANT. SALES VOLUME · 2025
01 / HYPERLOCAL EXPERTISE

Your market.
In the details.

Waterfront position. Beach and boating access. The competing home down the street. We study the details that shape how buyers compare coastal North Carolina properties—and use them to guide your positioning.

02 / GLOBAL CONNECTIONS

The right buyer
may be elsewhere.

SERHANT.’s global referral network connects across 130 countries. We pair that broader platform with proactive broker outreach and our private buyer relationships to reach beyond local search.

03 / A COORDINATED CAMPAIGN

Local insight.
A wider introduction.

Your home’s story starts with what makes it distinctive here. Our photography, films, private listing websites, and targeted conversations give that story a considered introduction to buyers near and far.

THE EXPERIENCE BEHIND THE RESULT

Expertise you can lean on.
People who show up.

Knowledge. Clear communication. A steady hand through the details. Hear how others describe working with Alex.

YOUR NEXT MOVE, IN NUMBERS

See what you could
walk away with.

Explore a sale price, account for selling costs, and see what may be available for your next chapter.

Buyer’s agent commission
Representation and marketing fee 3%$36,000
Buyer’s agent 2.5%$30,000
Attorney, taxes & miscellaneous 0.5% combined$6,000
Estimated selling costs$72,000
ESTIMATED NET PROCEEDS
$628,000

Potential proceeds after estimated selling costs and mortgage payoff.

Anticipated sale price$1,200,000
Selling costs 6%−$72,000
Mortgage payoff−$500,000
Review My Numbers With Alex

This tool provides an estimate only. Actual net proceeds depend on your individual circumstances, final sale price, loan payoff, negotiated commissions, taxes, credits, and other transaction costs. This is not a closing statement. Commission rates are negotiable.

BEFORE YOU BEGIN AGAIN

Your questions.
Considered answers.

A clearer perspective on selling after an expired listing, from pricing and timing to your next introduction.

Why didn’t my home sell the first time?

An unsold home can reflect a mismatch between price, presentation, exposure, and what buyers can choose. We review your listing history, competing properties, marketing, and available buyer feedback before recommending changes. The goal is to identify the likely obstacles for your home rather than assume a price reduction is the only answer.

Does an expired listing mean my home is overpriced?

An expired listing does not, by itself, tell us that the price was the only problem. Price needs to be evaluated alongside condition, location, photography, marketing reach, and buyer response. We explain how your home compares with current competition and recent relevant sales so you can understand the pricing recommendation.

Should I lower the price before relisting?

A price change should follow a review of the market and the previous campaign. If comparable homes offer more at the same price, repositioning may help. If presentation or exposure limited interest, those issues need attention too. We discuss the evidence and the tradeoffs with you before proposing a new listing price.

Should I relist now or take my home off the market?

The right timing depends on your plans, the home’s readiness, and current competition. Waiting without changing the approach may leave the same obstacles in place. We review the work needed for a relaunch and your preferred timeline before discussing whether to return to the market now or prepare for a later date.

What would The McKinney Group do differently with my listing?

We begin with your experience and a review of the previous listing. From there, we recommend a pricing position, property presentation, and outreach plan suited to your home. Our work can include editorial photography, property films, a private listing website, proactive broker and buyer-network outreach, and follow-up with interested buyers. Your consultation clarifies the proposed scope for your property.

How do you evaluate coastal North Carolina homes?

We compare relevant properties and consider the features that influence how buyers evaluate your home. For coastal North Carolina properties, that can include waterfront position, views, beach or boating access, condition, and location. We distinguish current asking prices from completed sale prices and explain the limitations of the available comparisons.

Can you sell my home as quickly as 740 Dune Ridge Court?

The four-day result at 740 Dune Ridge Court describes that transaction, not a promised timeline for another home. Your timing depends on pricing, condition, buyer demand, competition, and the terms you are willing to accept. We use the case study to show the work behind the result and build a separate plan for your home.

How will I know whether the new marketing is working?

We look beyond views to inquiries, broker conversations, showings, buyer feedback, and offers. Those signals help distinguish attention from buying intent. We discuss what the response suggests and whether the next step should involve creative changes, additional outreach, or a pricing conversation.

How much could I walk away with after selling?

Estimated net proceeds are the sale price minus your loan payoff and selling costs. The calculator above lets you explore a 3% representation and marketing fee, a selected buyer’s agent commission, and a combined 0.5% allowance for attorney, taxes, and miscellaneous fees. Actual costs depend on your transaction, and commission rates are negotiable.

What happens during a private listing review?

We talk about your goals and previous selling experience, examine the prior listing and current competition, and discuss what we would change in the pricing, presentation, and outreach. Bring any showing feedback or campaign reports you have. The purpose is to give you a clearer basis for deciding your next move.

Every home has its own circumstances.
Let’s talk about yours.

Let’s Talk Through My Questions
YOUR PRIVATE LISTING REVIEW

Before you list again,
know what you’ll do differently.

You’ve already invested time in a sale that didn’t happen.
Let’s make the next conversation worth yours.

01 / LOOK BACK

Understand what held it back.

We’ll review the previous listing and hear what the experience was like for you.

02 / LOOK CLOSER

See where your home stands.

We’ll look at current competition and discuss your pricing, presentation, and buyer response.

03 / LOOK AHEAD

Leave with a clearer direction.

We’ll explain what we would change and why—so you can decide on your next move.

A conversation about your home.
A plan that starts with listening.

Book My Private Listing ReviewAlex McKinney’s handwritten signature